Lenny Rachitsky: evaluation

Transcript context

…The answer is lots of opportunity. The reason is because the customers change. Every new cohort of new customers is different. The new customers you have in the early stages of your product are typically more willing and forgiving customers. And you might nail the onboarding process for them, and then suddenly realize that, "Wait, it's not being as effective anymore." And the reason is because now you're engaging more of those pragmatist customers, those later stage customers who are initially more skeptical, less forgiving, less willing to deal with your friction. And so, you have to reimagine the onboarding process all over again. I mean when you look at a product like Photoshop, for example, it used to cost hundreds and hundreds of dollars. Now, ow you can get Photoshop for as little as 10 bucks a month. And so of course, the funnel's a lot larger. A Lot more people come in with creative desires without the skills or the tolerance to develop them. And so, that dictates an entire change in the onboarding experience for a product like Photoshop. It makes me think of something Shishir, the CEO of Coda, shared about how he's like, "I don't really buy this idea of product market fit because you have product market fit with your existing users that love it and know about it, and you always don't have product market fit with the people you want to be used the product. " And it's related to what you're talking about. The newest people joining have no idea what you're doing. I agree with that, and I actually think that the role of AI going forward will be to have applications increasingly meet us where we are. To this day, we've always had to generalize onboarding experiences for the most part for everyone. And I'm really excited about the day when kind of products meet us where we are based on what type of user we are.…

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