David Rosenthal: belief

Transcript context

…Which means, David, that Ferrari has the highest ratio of people who know about their products to people who actually own their products of any company in human history. I think we got to scope it to companies that make products that are nominally available for purchase by consumers, but yes. Yes, like the space shuttle is a product, but you can't go, go buy a space shuttle. So I would say Ferrari is the only ultra-luxury brand that has reached mass cultural awareness. There's some fun numbers just to keep putting this in perspective. There are 10 times more Birkin and Kelly bags made each year over at Hermès than there are Ferraris, and there are 70 times more Rolexes made each year than there are Ferraris.…

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