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Published · transcript-backed

Jen Abel: commitment

23 Aug 2026 Lenny's Podcast How to close $100K+ enterprise deals, step by step | Jen Abel

“You admitted that this is something that you guys need. I know that we are going to crush it for you.”

— Jen Abel

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Speaker
Jen Abel
Attribution
Verified speaker
Claim type
commitment
Recorded
23 Aug 2026
Publisher
Lenny's Podcast

Transcript context

…And interestingly, you're talking to a lot of their competitors and you would think you have insight into, "Okay, here's what everyone else is doing in this space." No, exactly, or like, "Hey, listen, on our first two calls, you told me how important this is. Did that change?" "No, we're just in a weird spot." I'd be like, "Okay, listen, here's what we're going to do. Let's start it a little bit smaller. Let's get in. You admitted that this is something that you guys need. I know that we are going to crush it for you. I don't want X to get in the way of that. "And then obviously, there's going to be the cases where it's like, "It's just not the right time." They might be going through an acquisition and bringing on net-new vendors is just not a priority right now and you just have to respect that too. I love how this whole process, a lot of listeners of these podcasts are product managers, product people, it just feels very product-y and product manager-y in terms of the organization and the step by step and just staying on top of all these little things. It's so interesting how you don't think sales and product management are at all alike, but they're so similar and it's just like you being human, the way a PM tries to understand what your pain points are, "We're here to solve them." Yeah, unexpected. We did it, Jen. We did it. We're going through it all. Is there anything else? Anything else we haven't touched on? Anything else you want to, I don't know, leave listeners with before we wrap up?…

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