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Published · transcript-backed

Ben Gilbert: evaluation

29 Aug 2016 Acquired Jet

“I totally believe that because it’s amazing when you search for a product now, how your organic search result and your paid search result are both for that product on Amazon.”

— Ben Gilbert

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Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
evaluation
Recorded
29 Aug 2016
Publisher
Acquired
Episode
Jet

Transcript context

…Never taken off but they sunk a ton of money into that. And a whole bunch of initiatives, I don’t think any of which have really worked, but that they’re working on. So you can imagine that, I mean, because I don’t know if they still are, but for a long time Amazon was the #1 advertiser on Google. They spend more money on AdWords than anyone else in the world. Oh, man. I totally believe that because it’s amazing when you search for a product now, how your organic search result and your paid search result are both for that product on Amazon. Like neither Google nor Amazon are happy about that. Amazon is aggressively trying to do everything they can to reduce that dependency.…

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