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Published · transcript-backed

Ben Gilbert: evaluation

13 Jul 2017 Acquired Activision Blizzard

“The nature of podcasting is that when people subscribe, they sort of push an episode and they have an opportunity to decide if they want to listen or not. But unlike a movie where their relationship with their customer sort of ends by going to the theater and then that person leaving the theater, it's not like Disney has my email address because I went and saw a movie at Regal Cinemas that was created by them, but listeners of Acquired know that a new episode comes into your podcast feed every time.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
evaluation
Recorded
13 Jul 2017
Publisher
Acquired

Transcript context

…It is not true. The reason it’s not true is really awesome. The nature of podcasting is that when people subscribe, they sort of push an episode and they have an opportunity to decide if they want to listen or not. But unlike a movie where their relationship with their customer sort of ends by going to the theater and then that person leaving the theater, it's not like Disney has my email address because I went and saw a movie at Regal Cinemas that was created by them, but listeners of Acquired know that a new episode comes into your podcast feed every time. You don’t have to get reacquired as a customer and it really helps keep longevity around. So, cool thing about podcasting as an ecosystem and I think, David, we’re probably due to do a podcasting ecosystem part 2 here at some point soon. Yeah. We should do a follow-up.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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