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Published · transcript-backed

David Rosenthal: commitment

16 Dec 2024 Acquired Mars Inc. (the chocolate story)

“There’s a lot of legend, shall we say, about the Mars family, which we will get into as we go here.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
commitment
Recorded
16 Dec 2024
Publisher
Acquired

Transcript context

…Totally. It was a great computer science lesson and history lesson all rolled into one. Go subscribe to the ACQ2 feed in the podcast player of your choice to check it out. We’ve got a survey winner. Thank you to everyone who took our survey. It is Kirti from Boston. We will email you with details on how to claim your free Ray Ban Metas, and 10 other folks in addition to Kirti will also receive free ACQ dad hats. Keep an eye out and your email if that is you. With that, this show is not investment advice. David and I may have investments in the companies we discuss, although not Mars, obviously, and this show is for informational and entertainment purposes only. David, where do we start our story? We start in September, 1883. There’s some debate about whether it’s in Pennsylvania or Minnesota. There’s a lot of legend, shall we say, about the Mars family, which we will get into as we go here. Before we start, I have to say a thank you to Joël Glenn Brenner, who wrote the amazing book, The Emperors of Chocolate. Mars, as we’ll talk about, is an incredibly private company and private family. She’s the only journalist that ever got real access to the company ever. It was in 1991, almost a century after founding, that she actually got access for a Washington Post article, and then that turned into the book. Is that right?…

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