Gaurav Misra: belief

Transcript context

…It comes back to what we were talking about before where the reality is that no matter how interesting, advanced and amazing a technology is, science fiction has become reality. We were talking about this. What was literally science fiction on TV is real now and most people still don't even know about it, to be honest. My parents live in India and they are the only ones in the neighborhood that know about ChatGPT and they write these amazing notes to the community just with all these words. And people are just like, "How did you get so good at writing?" And they're not telling anybody, but there's still a ton of people who don't even know that these advancements have happened. And so adaption is actually much slower, even for the most exciting things. Of course, in tech circles, everybody's talking about it, but the reality is it takes a while to get out there. And I think for companies that are going to succeed, they're going to have to figure out how to market these products so that they can be the ones to reach all these people that have the problems that they're now able to solve. And we think about that every day. So on that note, as a consumer product, we spend a bunch of time and money on marketing our products, and we often use performance channels and all kinds of things, but about a year ago, we would run AI video in ads and things like that, and we would get all these comments of people being like, "Oh my God, this is so fake. Don't show me this." And around that time, the technology got just about good enough that suddenly, those comments stopped happening and suddenly, you could get performance that was even better than actually recording with a person because you could just try more things. You could just generate 30, 40 possibilities and one of them would win and it would win more than the one creative you can get from a person. And more interestingly, when you think about localization, you're going to go do that in every language. Once you discover winning creative, now you have to go localize that in every market and rebuild it from scratch. It's just a ton. And oftentimes it doesn't perform as well because it's been rethought essentially. But we found that just translating it with AI was able to get performance almost as good as the original, in the original language. So this is going to fly to the entire market. I think wherever there's dollars to be made, saved, it is inevitable. It will be consumed and it will very quickly be a lot of social media. I mean, you could imagine a social network of the future where, and this is dystopian by the way, so watch out. You could imagine a social network of the future where all content is generated. None of the people are real. I mean, the algorithm isn't tailoring whose content to show you, but it's purely generating content that is completely catered to you, with people and everything completely catered to you. I don't think it's out of the question. tailoring whose content to show you, but it's purely generating content that is completely catered to you, with people and everything completely catered to you. I don't think it's out of the question. It almost seems inevitable in a way, but that's not too far away, I think. That's actually very possibly real in five years or something like that. What I'm imagining, because it's hard to imagine a social network where it's people because usually we want to know who these people are. I don't care random sharing status updates, but I can see a TikTok that is all AI.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.