Ben Gilbert: belief

Transcript context

…Now the interesting thing, though, back to Pepsi, they’ve managed this, at least from a business standpoint, pretty well over the past set of decades. First with Frito-Lay, then with Quaker Oats and Gatorade, then in the bottled water market. Pepsi launches Aquafina, Coke launches Dasani. They were pretty late to the game in waters. I think the story of the last 25 years is they sit there in a privileged position, look around, and wait and see. Then when something really starts happening, then they go become active in it. They just have to hope that all the assets they have, including the Coke distribution system, makes it okay that they’re not first to market on some of these things. But I don’t know. Sometimes it really costs them. The biggest, most interesting one is Monster Energy. Do you know the story behind Monster Energy? Well, I know what happened, but I don’t know the story. They started acquiring and investing in a lot of other beverage companies through the 2000s. There was Odwalla, there was Vitaminwater, there was Fuze. Then I know Monster comes along.…

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