Evidence receipt / belief
Published · transcript-backedMax Schoening: belief
3 May 2026 Lenny's Podcast Why cultivating agency matters more than cultivating skills in the AI era | Max Schoening (Head of Product, Notion)
“I've never really been great at this, but there's no point in writing a PRD if you can just do the janky version and do the, "Here's the demo of what I think we should build.”
Source trail
Everything needed to verify it.
- Speaker
- Max Schoening
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 3 May 2026
- Publisher
- Lenny's Podcast
Transcript context
…I want to come back to how product building is changing and how it's different. I know you've done a lot of different jobs, but your job, I don't know, a couple years ago, what's most changed? What part is most not something you don't do anymore or you do a lot more of now with AI emerging as a big part of your process? I think the first 10% of every project are now free. That's how I would describe it. So there is no point for most things to, for example, write a ... I don't know. The thing has changed. I've never really been great at this, but there's no point in writing a PRD if you can just do the janky version and do the, "Here's the demo of what I think we should build. " So the first 10%, that's so interesting. That's such an interesting way to frame it. Idea, there's just the thinking through of it, you can go a lot further really quickly.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.