Ben Thompson: evaluation

Transcript context

…Guys, I don't know anybody else like that. There was a technical component that went into that as well, but I think it's good for both sides. It's good for the creator because if you can't have the discipline and stamina to build up a back catalog, you're probably not going to have the discipline and stamina to keep going for a long time. It's almost good internally to get that done. But then also when someone encounters it and then they feel wow, there's an excitement, not just an anticipation of new episodes that'll be down the road, but wow, there is already a whole bunch of stuff here for me to listen to. And if you like the first one, you can listen to the second one. I think that second one is super important. This is a point I've made about writing in general. Anyone can come up with one really good post or one really good podcast. I don't mean to say that dismissively. I think there are a lot of people out there with very smart insights. I think it's a very distinct skill and capability to come up with interesting things consistently. The sooner you can demonstrate that to someone, the sooner they are going to take advantage of whatever means you have to follow, to subscribe, or whatever it might be, because it's not just a promise of consistency, but it's evidence of that. I think that's really important to online businesses in general. I think about that element a lot. I also think about every piece of content you create is a churn opportunity. David and I regularly look at each other mid episode, and we're like, okay, is this of Acquired quality or is it actually net negative for us to release this episode, because we've now reduced the average quality of a thing that someone comes to expect from us?…

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