Ben Gilbert: belief

Transcript context

…That probably is the problem. My podcast company does not actually sell the ads. Another company sells the ads. I thought that was the way to make it seamless. What's integral to my life will be the things that we're talking about. That is a structural blocker to creating the best experience. Everything has a trade-off. The trade-off for us is we spend an enormous amount of time engaging with our sponsors. We write a custom read for every single sponsor every single episode. We try to write it as if we're almost talking about what we think is interesting about the business. We're doing this mini two minute analysis. There's some horse trading there of we have to make these points. For the most part and the best sponsor relationships are the ones where they say like, yeah, your listeners are going to respond the best when you... To what you have to say.…

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