Ben Gilbert: preference

Transcript context

…Yeah, exactly. And Google is like, “Oh man, that’s a huge opportunity,” and like that’s the biggest part of our business like how can we just do that directly. Yeah. Oh man, this is really an interesting fact. So I’ve been using smile.amazon.com for a long time. They basically take the affiliate fee that you would be giving to whoever referred you, like clicking from the wire cutter or something and donate that to the charity of your choice. I was like, “That’s so interesting.” I always wondered what’s the motive for Amazon to do that. They basically are trying to give you a strong enough incentive to bookmark it so that you hit Amazon as direct traffic instead of going through Google and paying that customer acquisition text. Because even though they’ll then pay that affiliate fee on everything you buy, they won’t be paying the AdWord text to Google.…

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