Ben Gilbert: belief

Transcript context

…Yeah, they're creating the universe, basically. It's not just that you're illustrating a still frame. Yes. So hilariously, the best explanation of this, the best sort of 7-step process is on the inside cover of their S-1 IPO prospectus. We'll put it in the email. It has this little animated guide, the Pixar Animation Steps. So here they are. Step 1, storyboards. Over 4,000 storyboard drawings are created as the blueprint for the action and dialogue of a feature-length Pixar film. I think the most interesting part of this is they then take the storyboards and put them together in a story reel where they're able to watch it like a movie, even though they're still frames, and they either narrate over it or they do temp dialogue on top. So in a very inexpensive way, using 2D sort of sketching, you really can get a true sense of what's going on. This also makes it very iterable and revisable. So we were chatting with folks at Pixar and they said, yeah, there's usually about 8 different iterations where we are revising the plot, the script, the dialogue to really nail it and make sure that the story works. And I was watching old interviews with Lasseter and Jobs, and Lasseter has this quote, if it's working in our story reels, when we animate it and put color to it, it's gonna work even better. If it's not working in story reels, the animation won't save it. And then Jobs says, in essence, it lets us beta-test and iterate on our films before we actually make it. We believe it's one of the reasons that the hit rate can be substantially different. So they basically make a low-res 2D movie, before they make a 3D movie. Yeah.…

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