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Lenny Rachitsky: evaluation

28 Aug 2022 Lenny's Podcast Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4)

“Ever since you wrote that, I'm like, this is why a lot of my writing seems to work because I try to cut the intro as much as possible and just get right to the meat of it.”

— Lenny Rachitsky

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Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
evaluation
Recorded
28 Aug 2022
Publisher
Lenny's Podcast

Transcript context

…Yes. Ever since you wrote that, I'm like, this is why a lot of my writing seems to work because I try to cut the intro as much as possible and just get right to the meat of it. I find sometimes in my writing, I'll write and then go back and cut a lot of the preamble. So most people need less context setting and preamble than you might think. And I have a framework that I call start right before you get eaten by the bear. And the idea is that if you're telling a story about camping, don't start talking about going to REI to buy a Patagonia jacket and then booking the campsite and the website had difficulties. And on the drive over, we stopped by this gas station. No one cares about all that. Start right before your friend left a Clif Bar out in their tent and you all almost got mauled by a bear. Get to the juicy part. And serve a little bit of context right before you get to the juicy part, but that's the idea of start right before you get eaten by the bear is cut out all that backstory scope creep.…

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