David Rosenthal: belief

Transcript context

…Okay, so what are the economics of all of this and how does that play into F1 as a business? Apparently the title sponsorship at the front of the grid now can be a 50 to a hundred million dollar deal. And Oracle's title sponsorship of, exactly per year of Red Bull Racing is reportedly a hundred million. Other places cite that the big title sponsorships are more around 50 million. But either way, I mean, really big numbers and right in line with the biggest deals that F1 itself does. So the LVMH deal is a hundred million dollars per year. And that's the Louis Vuitton banners everywhere, Tag Heuer being the official timekeeping sponsor, the LV trunk, and of course they spray Moet all over each other on the podiums. You get sort of wrapped in a blanket of LVMH now when you watch a race. Yes, and back to the impact of Drive to Survive for a minute. Oracle's CMO said, I believe on an earnings call that Drive to Survive was the reason that they decided to get into F1 and do the big Red Bull sponsorship. Really?…

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