David Rosenthal: evaluation

Transcript context

…They laid off most of the people. The two brothers had gotten laid off. They said, "Okay. Well, it's kind of a nuclear winter here post dot-com bust, but let's start something. We've been through the startup. We were interested in starting a company." Lars was dating a woman who he would ultimately marry who is Cuban. She couldn't immigrate to the US. She and he decided to move to Australia. They moved to Australia. He and his brother Jens were thinking about a product that they could build. Jens had the idea that, just like we were talking about, the state-of-the-art in mapping on MapQuest and Yahoo! Maps kind of sucks. It really kind of sucked, and maybe, they could build something that was better. If you go way back and try to remember using these sites, you would see a map. But the map wasn't actually the key part of the experience. It was the list of turn by turn directions on the side of the map. The map itself was you get a tiny little— Just for fun, they generate this tile that's like, "Look! This is illustrative of where you're going."…

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