Ben Gilbert: belief

Transcript context

…Snickers launches in 1930. In 1932, they add 3 Musketeers to the lineup. 3 Musketeers originally was something very different. Listeners, you are probably thinking to yourself, a 3 Musketeers bar is just that nougat and chocolate. It doesn’t have peanuts, it doesn’t have caramel. Why would this come after a Snickers? 3 Musketeers is actually a misnomer. I see you’re eating a 3 Musketeers. Way to be in theme. It was actually sold as a package containing three separate bars, each with a different flavor, chocolate, vanilla, and strawberry. Due to restrictions during World War II, they had to cut production to just the chocolate version. I think part of it was also a spike in strawberry prices, so they just did away with the vanilla, and now it’s just called 3 Musketeers, even though it’s only the chocolate variant. One Musketeer doesn’t have the same ring to it. No, it doesn’t. If you’re paying attention here and thinking, wait a minute, they built this factory in 1928–1929, sales are skyrocketing, Frank is living large, in 1930 they introduced Snickers, in 1932 they introduced 3 Musketeers. What else is going on in America and in the world in the early 1930s? The Great Depression. This tells you everything you need to know about the resiliency of the candy business. Mars’ revenue goes up to $25 million in 1932. They’re just growing hugely. What did we say, Milky Way did $800,000 in its first year in 1924?…

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