Lenny Rachitsky: belief

Transcript context

…Vanta. There's this thing in my head and I haven't fully validated it but I'm going to share it with you, which is did they start with the market problem first and then build the product? Because they knew who their market was right off the bat. Versus an air table and a figma that I think started with a technical insight and then were trying to find their market. I think that's absolutely right. Vanta, the way they approached it, Christina, she was searching for a pain. She was obsessed with talking to everybody about a pain that they needed solved, and then she just built it in spreadsheets. So she started with the market very much so. And I think product market fit when you start with the market first, it's accelerated. But I will say this, I think that it's also capped on the upside. Because you're starting with the market versus the air table and the figma, which started with the technical insight and has uncapped upside. But one is certainly riskier than the other. Starting with a product is a hell of a lot riskier. And this is where I come back to so many people will say, how did you get funding and not know who your market is? And it's like, because if they do find it, that's a really, really, really big win. Versus I think if you start with the market first, you could potentially get a good win but is it more capped?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.