Ben Gilbert: commitment

Transcript context

…Exactly. But what we did with Benchmark, that's something that only we can uniquely do. It's interesting. Only is aggressive, but it's something that our format and the set of trade-offs that we make in our business makes it easier for us to do that than for someone else. I always think strategy is about trade-offs. What's the original Michael Porter journal entry called? Competitive strategy. It's great. For anyone who hasn't read it, it was in the Harvard Business Review. I think when it first came out, it's something like 20 pages. It's very cogent, it's very straightforward, and he talks a lot about how there's operational efficiency and there's strategy. An operational efficiency is we're just going to be better, we're going to be more efficient, we're going to do it for cheaper costs, you and I are going to do more research than anybody else. But there's a real strategy, which is trade-offs. It's the Southwest model. The former is not a strategy.…

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