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Evidence receipt / belief

Published · transcript-backed

Ben Gilbert: belief

16 Sept 2016 Acquired Android

“I remember reading that and I think what they assessed is that it’s not a big enough market.”

— Ben Gilbert

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Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
16 Sept 2016
Publisher
Acquired
Episode
Android

Transcript context

…Much later. But in 2003, Andy leaves and starts Android. Whereas Danger was sort of a full stack company, they were making the hardware, they were making the software that went on the Sidekicks. They were dealing with carriers, everything. Android is an operating system company. They want to take Linux and essentially make it into an operating system capable of running on mobile devices. We now know Android runs on so many devices today. The first target market that they’re going to go after is digital cameras. That’s right, that’s right. I remember reading that and I think what they assessed is that it’s not a big enough market. Yeah. Which is interesting because it was a huge market at the time. This was 2004. Everybody had the point-shoots and it will be interesting to know like what process they went through in deciding that that wasn’t big enough. But fortunately, they made the right call and it quickly pivot into focusing the device on mobile phones.…

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