Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
21 Feb 2023 Acquired LVMH
“I can tell you brands, but I cannot tell you any of their products. I think that that's a really interesting difference about selling the dream.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 21 Feb 2023
- Publisher
- Acquired
- Episode
- LVMH
Transcript context
…The dream, it's always the dream. Luxury advertises the dream. I actually can't tell you Louis Vuitton product names, but I know Louis Vuitton. If you were to ask me, oh, you have a lot of money and you'd like to spend it on something fancy, what are you going to buy? I can tell you brands, but I cannot tell you any of their products. I think that that's a really interesting difference about selling the dream. Whereas in the premium and ultra premium industry, which as we said is very different, let's take Apple, the most successful example of that, you know all about the products.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.