Evidence receipt / observation
Published · transcript-backedJeffrey Pfeffer: observation
13 Jun 2024 Lenny's Podcast The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB)
“There's a guy named Regis McKenna who is older than God, who's famous for running a very, very, very fancy public relations firm in the Silicon Valley. And his biggest contribution to life, as well as by the way to his personal wealth, is that he made Steve Jobs Steve Jobs.”
Source trail
Everything needed to verify it.
- Speaker
- Jeffrey Pfeffer
- Attribution
- Verified speaker
- Claim type
- observation
- Recorded
- 13 Jun 2024
- Publisher
- Lenny's Podcast
Transcript context
…I love that. And by the way, what Dana Carney will tell you, and what common sense will tell you, is that these are skills that can be mastered. Robert de Niro was not born Robert de Niro, in the sense of acting skills are learned. How you show up, how you command the room. There's a guy named Regis McKenna who is older than God, who's famous for running a very, very, very fancy public relations firm in the Silicon Valley. And his biggest contribution to life, as well as by the way to his personal wealth, is that he made Steve Jobs Steve Jobs. When Steve Jobs began, Steve Jobs couldn't convince you to buy water if you were dying of thirst. He could not give a presentation to save his life. And Regis McKenna and his team took Steve Jobs under their wing and created Steve Jobs, a man who could sell anything to anybody. These are skills. This is not about personality. This is not about undergoing some kind of cosmetic surgery or whatever. These are skills, everything we've talked about, networking, showing up, all these things. These are skills that can be learned. I have a list of some of the stuff you actually recommend for looking and appearing powerful. So I'll read a few and I'm curious what else comes to mind. So do not read from notes. Make eye contact. Keep it brief. You say that anger can be a signal of power because it's outside the norm. It's kind of breaking the rules. Don't apologize. It's kind of the opposite. More gestures, which is interesting. Open body posture. Louder voice. Okay, I'm going to speak louder now. I like this. Okay, what else comes to mind as ways to appear powerful?…
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