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Published · transcript-backed

Ben Gilbert: uncertainty

4 Jun 2024 Acquired Starbucks (with Howard Schultz)

“United Airlines was paying you for coffee, I assume. I don’t know exactly how the thing went down.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
uncertainty
Recorded
4 Jun 2024
Publisher
Acquired

Transcript context

…You weren’t spending any money on marketing, so. United Airlines was paying you for coffee, I assume. I don’t know exactly how the thing went down. I have to assume the Barnes and Noble is basically the same thing. Barnes and Noble was a different deal. I met Len Riggio, the founder of Barnes and Noble. Very interesting guy, very smart guy, great merchant. We just started talking. He was from Brooklyn. I was from Brooklyn. We had a natural relationship. I said, what do you think about us opening Starbucks inside Barnes and Noble, given you are the ultimate third place is what we are. And it just, again, became a natural extension of our stores.…

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