David Rosenthal: belief

Transcript context

…But there are now six races in the North American, South American time zone, and the US is the biggest media market in the world. They're leaning in hard. Yep. Well, speaking of the paddock club you mentioned, it has totally transformed since Liberty's acquisition of F1. You and I got to experience it with ServiceNow in Vegas. We were just beginning our F1 research at that phase, and we left for weeks afterwards saying, "Oh, F1 is a corporate sport. The consumer side must really not be big at all, but man, this is the most B2B thing we've ever seen." There's a Stratecory interview that Ben Thompson did with Mike Cannon Brooks, the Atlassian CEO last year. They're the title sponsor of Williams. And Mike says this. He says, "Hey, we view our Williams sponsorship and our F1 participation as we get to have a mobile executive briefing center that we can go around the globe throughout the year and bring our customers to this amazing event and have an amazing customer example to show them in Williams of how they use our software. " I don't think Atlassian has a physical executive briefing center. I think F1 and the paddock club is their executive briefing center. It's funny, yeah. Since this was our first experience with it, it was shocking to me realizing how large the consumer element of the sport was globally. Because in America, it feels like this, like a little enterprise software conference.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.