Ben Gilbert: belief

Transcript context

…That’s what we’re going off of. So walks out, moves down to LA, convinces Bobby to come down. They shack up at his dad’s house in LA. They convince a bunch of their friends from Stanford to also drop out of school months from graduation, come down, join the company and start working on it. And then for basically the rest of 2012, that’s when the core of Snapchat as we know it today gets built. So they shack up in LA, work for the whole summer. In October, they launched on Android. And when they launched on Android, they announced that they are now serving 20 million Snaps per day in October of 2012. December of 2012, they add the next big pillar of Snapchat which is video and then also in December of 2012, Marck Zuckerberg has heard about this app and he sends an email to Evan Spiegel. He has. And it does seem that he had heard of it a little bit earlier since kind of quietly – I was at Microsoft – Facebook had been working on app called Poke. They were reviving the the old name of the feature that we all know from early on in Facebook use that really never gets used today to basically create a clone and actually from a UX perspective, a very excellent clone of Snapchat. And when Zuck does meet with Evan, it’s kind of an interesting story of how he gets there, Zuck says, “Hey, why don’t you come hang out at Facebook.” Evan says, “Oh, next time when I’m up in the Bay Area.” Evan I think follows up and says something like, “Why don’t you come down here?” So Zuck actually flies down to meet Evan at Snapchat’s headquarters. I think there’s a whole story about them like they were renting a private apartment to have this thing. But Zuck walks in with a plan and he basically says, “Hey, here’s how I would do Snapchat and sort of how I see your role in the world, and how I could see this all playing out.” And it’s this grandiose vision and it’s quite impressive. And he ends with saying, “And we're going to be launching Poke next week.” Da-da-dan……

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