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Evidence receipt / commitment

Published · transcript-backed

David Rosenthal: commitment

24 Nov 2025 Acquired Coca-Cola

“Then third, and maybe most importantly, we are going to wholeheartedly embrace a revolutionary new advertising medium in technology: television.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
commitment
Recorded
24 Nov 2025
Publisher
Acquired
Episode
Coca-Cola

Transcript context

…That’s true. That’s a great point. Regardless of any veracity to it, they start directly trying to appeal to the light market. Then third, and maybe most importantly, we are going to wholeheartedly embrace a revolutionary new advertising medium in technology: television. We’re going to use it to target the youth of America. This is crazy. Pepsi discovers James Dean. You know, the actor James Dean. Really?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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