Tobi Lütke: recommendation

Transcript context

…I feel that, I feel that pain of the idea of anytime a button's broken or it's not as... the button's wrong color and more people would be converting means that you're not creating as many businesses, many entrepreneurs. The feeling you described of being scared to launch something, I exactly felt that when I started the newsletter. And my solution to that as I launched it is, "I'm just launching this as an experiment. We'll see where it goes, just don't worry about it. I might blog once in a while." And that really helped just lowering the stakes and I could see how just things like that and advice that can help someone get over that hump. Yes, and I think this is an under explored thing in the word of UX. Random example, I was absolutely delighted by, maybe TikTok has the same thing, I don't know, but I was posting a video to Instagram and it allowed me to run a try run of the reel. It just seems like a new feature and just saying it shows it to a couple hundred people out of network and if they like it then it's going to post to my profile. I'm like, "I don't need that." But I thought that was one of the more... I honestly just closed Instagram and was like, "Holy shit, this is probably one of the most profound insightful pieces of software I've encountered. And as a connoisseur of good ideas, I've never had this as a valuable thing." It feels like a step function upgrade to the traditional A-B test as a concept because it's so understandable and I'm like, "What else in the world should have try runs that run out of network?" Basically everything, isn't it? This is an amazing thing. Like I said, the rarest thing in the world, it's not even creativity or genius, it's courage. So let's lower the net amount of courage needed. Honestly, that's one of those things you can probably run an entire career or reinvent an industry on. These things unfurl into incredible amounts of value if you really pursue them and come at them from first principles rather than how can I do the things I want to do anyway slightly better because of insight. That's good and people should always do it, but not usually where most of the value ends up becoming, like manifests when a new idea comes around. So I talk radically about an Instagram feature. That's a weird thing to do, but I was actually just really to delighted because again, it just came up a few days ago. I love this thread of courage. The example you gave reminds me also of I feel like going on a dating app at a different city for the first time is another example of this where it's a dry run, nobody knows you.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.