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Evidence index / named items

Books, apps, and tools people actually name.

Compare how many distinct people recommended, used, liked, owned, built, or avoided the same item—then inspect every transcript excerpt behind the count.

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The Design of Everyday Things

7 distinct people

likes / book

“It's funny, I'm not a big, big book recommender. I think when people ask me, I do get asked about books for design, and I haven't found that many that really have stuck with me purely design. Although I will say I do love the Design of Everyday Things. I think that's such a classic.”

Ian Silber · Lenny's Podcast · OpenAI’s Head of Design: This is the best time in history to be a designer | Ian Silber · 16 Aug 2026

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recommends / book

“I mean, definitely the two I mentioned here. Clayton Christensen, Competing Against Luck. Don Norman, Design of Everyday Things. But I also really love this for fiction, Aurora, which is this book David Koepp wrote. It's about electromagnetic pulse in the sun that knocks out, it's fiction for just fun. And it was a really fun beach read and apparently it was going to be made into a Netflix show, it didn't work out. I don't know. It was sad to see that fall apart, but so it's a really fun book.”

Robby Stein · Lenny's Podcast · Inside Google's AI turnaround: The rise of AI Mode, strategy behind AI Overviews, and their vision for AI-powered search | Robby Stein (VP of Product, Google Search) · 10 Oct 2025

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recommends / book

“In the product space, probably things like High Output Management or The Design of Everyday Things, or those kind of classic type things because I think they're extremely applicable in AI.”

Nick Turley · Lenny's Podcast · Inside ChatGPT: The fastest-growing product in history | Nick Turley (Head of ChatGPT at OpenAI) · 9 Aug 2025

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recommends / book

“This is easy for me. Number one is Sapiens. If you're a product person, you have to understand our own humanity if you want to build products for people, straight up. That's a beautiful book. I read it before it was called Sapiens, it was called From Animals to Gods, and it was just republished in a different name, but it has really stuck with me and I remember, it's a very short, easy read, so I'd recommend that. The second book I think for product folks is a classic one, which is The Design of Everyday Things by Don Norman. This may seem outdated and old, but I promise you it's not. It really helps you understand physical product design, which is again, things that mold and shape to humanity. I think it gives you a good sense of that. Third book is something I'm reading right now it was recommended by a friend of mine and I can't put it down. It's called The Silk Roads by Peter Frankopan. And basically this is a recounting of history through the lens of The Silk Road and the Middle East and how that's evolved. It's so fascinating because one of the things I love, Lenny, is seeing things from different perspectives. This is why travel's fun, this is why user research is fun for me, and it really helps you see the events of world history that we've all been experiencing through a very western viewpoint in a different way. And it kind of connects a bunch of things that are like, there's Western thought, there's Eastern thought, but if you see the connection between them, it's super fascinating. I'm only two, three or maybe four chapters in, but definitely something I would recommend off the bat.”

Peter Deng · Lenny's Podcast · From ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products | Peter Deng · 22 Jun 2025

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recommends / book

“I think the one book that I recommend the most is The Design of Everyday Things by Don Norman.”

Nan Yu · Lenny's Podcast · Linear’s secret to building beloved B2B products | Nan Yu (Head of Product) · 30 Jan 2025

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recommends / book

“Shoe dog, Black Swan, Design of Everyday Things, and for a fun one, Shawn Theron.”

Brian Tolkin · Lenny's Podcast · Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber) · 4 Aug 2024

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recommends / book

“The one book I recommend because I truly, it really changed the way I think about things. It taught me a lot about a discipline I had never really thought much about, but also because I think it makes me sound smart and it's a really short book, so it's easy to get through is The Design Of Everyday Things. For me, that was the first time that I realized that design wasn't just this sort of cool thing that some people were into and they had to get and it made things beautiful. It was about understanding how everything is designed and how to think about design and usability. So for someone like me who didn't have any experience in product before, I think it could be transformative. And then the second book, it has nothing to do with what we do. I recommend Viktor Frankl's Man's Search For Meaning because at heart I'm a philosopher and I tend to think a lot about life, the meaning of life and what differentiates one life from the next and how to live a good one. And no matter what profession we choose that continues to be important. So those are my recommendations.”

Gina Gotthilf · Lenny's Podcast · Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo) · 19 Oct 2023

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