built / other
“Yeah, we wrote a sequel to The Challenger Sale called The Challenger Customer. In that book, we talk about a case from a company called Dentsply.”
Evidence index / named items
Books, apps, and tools people actually name.
Compare how many distinct people recommended, used, liked, owned, built, or avoided the same item—then inspect every transcript excerpt behind the count.
1named items
1evidence rows on this page
Explicitquote verified; attribution disclosed
other / evidence rows
The Challenger Customer
1 distinct person