Evidence index / named items

Books, apps, and tools people actually name.

Compare how many distinct people recommended, used, liked, owned, built, or avoided the same item—then inspect every transcript excerpt behind the count.

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Sonos

1 distinct person

likes / hardware

“I love Sonos. I love the name. I have many Sonos products. How often does this happen where the client is just, "No, this is not the name.”

Lenny Rachitsky · Lenny's Podcast · Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding) · 29 Jun 2025

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