recommends / book
“So one, I love to go back to marketers who wrote in the 1920s. And so one that I love is Scientific Advertising by Claude Hopkins. So it's basically one of the first direct marketers that came out and he innovated on some of the concepts of copywriting and just how you sell a product around can't make this product, can't sell the product, can you tell the product will help the customer achieve their goals? And so it's really fun. I find it really fun to go back in time, because there's a lot of really good first principles thinking that I think we've actually lost in more modern stuff where it's like personalization band, it's optimization, all this stuff. Where it's like how do you actually write and sell things really effectively? Scientific Advertising, it's a great book.”