likes / book
“It sort of is. The books that I'm... Clayton Christensen's stuff about The Innovator's Dilemma is always solid. Books on strategy that I recommend to other people on... There aren't that many. So, I like Playing to Win by Roger Martin. I really recommend other kinds of books, strategy books. It's easy to get a list of strategy books, but I think you should read biographies and histories. I think the book about Steve Jobs is brilliant. I like books about business leaders. I'd recommend Andy Grove's book Only the Paranoid Survive, and a few others, but I recommend that people read more broadly about people, Rockefeller's histories, it's fantastic. The stuff about Rockefeller and how he put together... Rockefeller was a robber baron and he built an empire and all that, you learn that in school, but what you don't learn in school is he dropped the cost of a gallon of kerosene from $1 to 10 cents. That's the robber baron, and he made kerosene so inexpensive that he drove all the little mom and pop proprietors out of business, which is why they hated him. So, he was a vicious competitor, but he dropped the price of something by an order of magnitude, fascinating. So, it's important to understand stories, not just theories, but stories.”