recommends / book
“The two that I probably recommend the most are Crossing The Chasm by Jeffrey Moore. The current edition still has some things that are a little bit older now as examples, but the core of it is still very, very amazing. The other one is Essentialism, and that is really about saying no to the right things and finding the thing that you really need to do to get the job done. And then not a book, but Jeffrey Moore created this. There's the critical core context framework, and if you've read both of those books, it really helps you frame in what is the critical part for your business, what is the core of the expectation and what are the things that you can say no to with the little bout of risks? So those things together, I think are really powerful.”