recommends / book
“The first one that comes to mind is Business Model Canvas by Alex Osterwalder. It's a classic and one of my favorite books. I recommend a lot of people to read that because I think it nicely ties a lot of what we are also seeing from a more strategic business model angle. I like this book, Thinking Fast, Thinking Slow. I think that's also a classic because, again, there's always a human element to things. And understanding the customer psychology is important whether you're in B2C or in B2B. Because if you're in a B2B situation, it's humans having a human conversation. So it's as much behavioral as it's actually numbers. So I love that book, and there's a lot of nuggets in there, so I recommend a lot. And probably the third one that I recommend is a book called Contagious by Jonah Berger. I love that. He was in the PhD program at Stanford in marketing, and he actually wrote this book on how to make messages viral. And he's actually seen the best viral messages and boiled it down to a framework. And if you follow that, then you can make those messages viral. And I've tried to use some of those in my own outreaches and things of that nature, so I think it's a fantastic read.”