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Published · transcript-backed

Lenny Rachitsky: belief

11 Dec 2022 Lenny's Podcast How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

“I think most listeners probably know this, but if you're a paid newsletter subscriber, you get access to the Slack community.”

— Lenny Rachitsky

Source trail

Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
belief
Recorded
11 Dec 2022
Publisher
Lenny's Podcast

Transcript context

…"I'm from Hong Kong and here's how it's changed my life." And all of that was just so fulfilling. That would be the number one thing I would say is give your community time to actually grow in what feels like an organic fashion as well. Because I think ironically, and then I'll stop rambling about this, but if you grow to something like, oh we have 5,000 ambassadors, which feels really good to say on a website, the conversation is actually very muted. I think because people feel like they're speaking to an auditorium whenever they say anything. I think it's because you don't really have a sense of who else is there with you. So helping to defray those concerns I think is a good course of action. I've seen the same thing with the growth rate being really important with my newsletter Slack community. I think most listeners probably know this, but if you're a paid newsletter subscriber, you get access to the Slack community. There's about 10,000 people in there. And I find the filter of people that are willing to pay for content like a newsletter is a really good filter for awesome people. And so it ends up slowing growth in a really healthy way and then just creating this filter of the people that really want to self-improve and value the sort of thing join, and it becomes a really amazing group of people. Yeah. It feels like such a ... I don't know. There's an emotional quality to it I think when that's the case. And all of those people end up being so incredibly impactful. The last point I'll make about community at Notion is that a lot of those people, and we actually ended up launching I think a channel for folks who wanted to do this in particular, but run communities external to Notion's actual owned communities. So you end up with Facebook groups that have ... I think Notion in Vietnam has like 250,000 members. Or the subreddit, which I now know has 210,000 people in the Notion subreddit. And those are all run and moderated by community members who just love running their own communities.…

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