Hila Qu: evaluation

Transcript context

…Hila, this is amazing. This is like a mini podcast on activation. We should do another one just on this. And then in the show notes, I'll link to a couple posts that I've written with a bunch of advice on setting activation milestones and improving them. I forget if you've contributed to that post or not, but if not, we should add some of these stories. But let's get back to our core. We have enough to talk about on just product led growth. So just to summarize the audit that you do, I wrote some notes as you were talking, and maybe we can keep going from that point. What you look for when you're auditing a product to see where they may pick a starting point, what I wrote down is, one, are you just excited to try it? Is the landing page pulling you in? Two, can you actually use it on your own and just try it? Three, do you get to the aha moment where you're like, okay, I get it, [inaudible 00:45:25] it, and then can I actually buy this on my own? Is that roughly the audit? Is there anything more to that? Exactly. And I also look at their initial first few emails they send to me, because sometimes the email magically can help a lot. If I'm frustrated the first time... The other day I'm trying a product, I'm frustrated, I'm like, I will give up. And then in the night I saw an email, I'm like, oh, maybe I just click the CTA and give it one more try. And that time actually I figured out I get to the aha moment. So I also look at the email, the first initial emails, and then when I map this out, I ask the company to give me the data at very high level for each of the step. How many people are on your website? How many people go through signup? How many people hit this aha moment? We need to define that. We need to... Usually a lot of discussion, like how many people get to the aha moment, how many people started self-checkout and being successful. And then like that between my experience from a user perspective and the data, we usually immediately begin to see, oh, this is the biggest opportunity. Usually activation and conversion are two of the common starting places. This episode is brought to you by Ahrefs. You probably know Ahrefs as one of the leading all-in-one SEO tools, used by companies like Facebook, Uber, Shopify, LinkedIn, Pinterest, and thousands more. But Ahrefs is not just for big companies. With their new Ahrefs webmaster tools, you can optimize your personal website like a professional for free. You can scan your website for over a hundred common SEO issues that might be hurting your performance in search engines, plus get advice on how to fix those errors. You can have it automatically browse your website's internal and external links, and get actionable insights from your backlink profiles, and you can learn what keywords your website ranks for and see how you stack up against your competitors. Visit ahrefs.com/awt and start improving your website's visibility. That's ahrefs. com/awt. Okay, so let's get into that then. So you've done this audit, what other advice do you have for folks to figure out where they should start and invest in that part of the product to help launch product-led growth?…

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