Lenny Rachitsky: uncertainty

Transcript context

…Yeah. Cutting through the clutter. I mean, that's always been critical. I mean, when people are pitching me as an investor, it's one of the things I'm dialing into immediately is how the hell is this going to cut through the clutter? It's one of the reasons why I don't like to take customer feedback into account because by definition, when you put something in front of a customer, that's not a proxy for the real world. In the real world, you have to cut through the clutter while they're going to their Barry's bootcamp, while they're doing their job, while they're raising their kids, et cetera, et cetera, while they're walking, while they're on the subway. An isolated fake experiment doesn't give you actionable insights and often is directionally wrong. Interestingly on that line, there's a few companies that are launching, Simile is one, that is simulating humans. I don't know if you heard about this company. They basically are building AI models of the actual people so that you can simulate your marketing launch and your product experience with people before you launch. I don't know if I've seen that specific company. I have seen one or two pitches. My general question as a refrain on those type of companies is what are they training on? Because again, if they're not training on the right data, it's dangerous to say you're simulating humans.…

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