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Published · transcript-backed

Lenny Rachitsky: evaluation

9 Jun 2022 Lenny's Podcast April Dunford on product positioning, segmentation, and optimizing your sales process

“Like half the stuff that a dentist does in your mouth is very likely to fail because the equipment is terrible.”

— Lenny Rachitsky

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Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
evaluation
Recorded
9 Jun 2022
Publisher
Lenny's Podcast

Transcript context

…I would not be surprised. Okay, so I'm excited to learn a lot from our conversation along those lines. I'm curious, what's kind of the most interesting or unusual company that you've worked with around positioning and what happened there? Yeah, the fun part about positioning is that when you do this kind of work, you get to kind of dive into a market that maybe you haven't thought very much about. So it's like this week, I'm going to drop some names, but like this week I'm working with Epic Games on a product that they have called Twinmotion, which is absolutely mind-blowing tech. You should look at it. You know, I don't come from that world of doing three-dimensional graphic stuff. And so it's fun to just do a big deep dive on that and look at everything in the space and look at what's possible and what isn't possible there. And so I've done everything from stuff like that to like, I come from databases. And so I have a lot of companies doing deep data stuff and data analytics stuff, which I find really interesting and cool. But then occasionally you'll get one that like makes you think about your life differently. Like I did one a year or so ago and the company's called Blue Light Analytics. And what they do is like technology that gets for helping certain kinds of dentistry instruments work better. And so I didn't really think much about what happens in the dentist office until I went to do this workshop. And then we spent the whole time talking about like, it's terrifying, actually. Like half the stuff that a dentist does in your mouth is very likely to fail because the equipment is terrible. And the way they actually do things like cure fillings is actually really terrible. And so sometimes I learn things in these workshops that I wish I didn't know. Like I'm a little bit scared going to the dentist now. Oh, man. Sounds like they like guys. But yeah. I thought blue light was going to be like not getting exposed to blue light when you're trying to go to sleep.…

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