Lulu Cheng Meservey: observation

Transcript context

…Do you have any examples of the frameworks you just shared? So you talked about maybe having an analogy or putting the pill in the cheese, which I think is referring to when you feed a dog a pill. You want to hide the pill in the cheese. Is there any stories or examples that come to mind of this in action either something you've done or other companies you've seen? One example not for the better is binders of women. You remember when Mitt Romney said binders of women and it just absolutely caught on like wildfire, and it's because you can picture the binder, it's a hilarious mental image. You make lots of jokes about it. It's a very specific unusual phrasing that is very repeatable, and it lends itself so much to memeing. So it's not something that they wanted to have happen, which is a word of caution, this can backfire on you as well, but that's an example. I mentioned move fast and break things, software is eating the world, it's time to build. Those are these short phrases that take normal words and put them in an unusual order, and then especially if you repeat them a few times they just become very sticky. These things sound really smart and wise after the fact, do you have any advice on just how to... So we're talking about coming up with a cool phrase that'll spread of how to do that. I don't know what have you seen work for coming up with move fast and break things, how would a founder approach that?…

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