Any Austin: uncertainty

Transcript context

…Not just through the algorithm. Podcasts, obviously. That’s not the main way, but on other forms of social media, word of mouth, most of all, people in gaming communities, on Discord, right? If I was to put a number on it, I would bet that it’s 90 percent the YouTube algorithm. I don’t know that any other algorithm that’s been put into place is as adept at getting content that people want to watch to the people who want to watch it. A lot of people talk a lot about that — post on social media, put your videos here, word of mouth, this, that, and the other. I’m pretty much all in on I think the YouTube algorithm will take care of most of it. A lot of this other stuff will happen on the margins, but the effort it takes to, for example, post about your stuff on a place — Instagram, this, that, or the other — it’s just so disproportionate, the reach you can have. If you look at the numbers, the YouTube algorithm just demolishes everything else, and it’s better at getting the content people want to watch in front of people. That’s not a totally wrong approach, but I do think that things like “share this video with your friends,” “put it on your social media” — all, mostly, just comes out in the wash, so to speak. As far as discoverability is concerned, I find that the YouTube algorithm basically does all of that, or 90 percent of that work. Not effortlessly, but very, very effectively if you approach it correctly. You’re renowned at finding and analyzing details of video games that other people don’t see or notice or think carefully about. When you’re just walking around in a city or suburb, are you noticing strange things and analyzing them? Is this just how you are, and then you applied it to games?…

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