Lenny Rachitsky: preference

Transcript context

…Having them focus on the bullseye customer is a way to help them focus and prioritize what they're thinking about building, what the questions are that they're asking, and who it is that they need to target and build for. And so all of those things, once we can help them narrow that down and decide, "Who are we really focused on and who are we setting aside until later?" it helps them prioritize their roadmap, it helps them prioritize the feedback that they're getting and gets the whole team aligned and moving together much faster. Yeah, it makes sense. Basically, everything trickles down from who the heck are you selling to, because it's the pains you're selling for them. How do you find them? So I love that, and I totally agree. And again, this has come up a bunch on recent podcast episodes, just how essential this is and how underappreciated this often is. The other thing I love about what you're describing is you're focused on speed. I love that as you move through your career, it's like, "How do we do this faster and faster?" And what especially love about your approach is you basically give people a plan for how to figure this out in a day, which sounds like a dream. What a dream come true. In a day, you can change the trajectory of your startup by getting very clear on who you're selling to and your bullseye customer. Awesome. Let's start getting into it. So describe the sprint. So you have this Bullseye Customer Sprint that your book describes. And by the way, this book is freely available. You can download the PDF. We're not trying to sell books here. This is just like, use this. You'll be better off. Yeah. There's learnmorefaster.com, there's the book, there's all kinds of resources and templates. Yeah. Please, grab it.…

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