Krithika Shankarraman: belief

Transcript context

…That sounds very hard. I love this beneficial of the comb shape. It sounds like I have so much to learn, so many little skills to build. Before AI can come in handy. Some of the most brand marketers can become very analytical with the support of a tool like ChatGPT. If your eyes glaze over when you look at giant dumps of CSVs, it's nice to have a partner that is nonjudgmental to kind of push your thinking and to help you understand the details of the data behind the brand work that you might be doing, or vice versa. If you're a very creative product marketer, a very analytical growth marketer, you can work with ChatGPT to be more of a brainstorm partner and really push your thinking on the creative side. So I think becoming a non T-shaped marketer is getting a little bit easier. That's such a good point. A good segue to an AI question. Hey, we got to talk about AI. One of your former colleagues, Kevin Garcia, wanted me to ask you something. He suggested I ask you about taste and creativity in AI. So he said that you're one of the best writers that he's ever worked with. You combine technical backgrounds with creative taste. You do pottery, you should. And you're a voracious reader. And he wanted just to poke at what you think about just how taste and creativity and writing change in the era of AI.…

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