Lenny Rachitsky: belief

Transcript context

…Absolutely. It's still how we get so much feedback is talking to people directly and Kris will come on when people have bugs and just respond to them. He's our CTO. People are just actively on there, listening to people, fixing bugs, responding. I want to shift to kind of the second step of the go-to-market motion, but before I do that, I have a couple of things I wanted to touch on briefly. One is you haven't mentioned Config, this conference that you ran, which is a good example I think, of scaling a lot of the things you're talking about. It used to be Twitter, social graph, find people on Twitter. Now it's like this epic conference that I think people just love. I was on Twitter the days of Config, and it's just my whole feed was just like, oh my god, Config is the best thing. So many talks and so many people. Config is such a good example. I remember, I can happily talk about Config. The way that we do Config, I think... I'd never run a conference before, maybe that's probably part of it. And I brought somebody on who had, but she and I were both sitting together and being like, okay, so we're doing a conference. How do we get the content for this conference? What do we do? And we didn't know. And so we just decided, oh, so much of what we do is listen to our users. Let's put out this call for proposals and see what they want to talk about. And so that's how we got and get a lot of our content for the conference. And a lot of it comes back to what I was talking about earlier, which is very technical deep content that targets individual contributors for the practitioners of the tool. And through that process, we build these relationships with these speakers, our advocates help them shape their talks. And then I think that we do produce really strong technical content through that process and through Config. And we're also able to, with these people that we work with, help them grow their own profiles and that also helps them stay more connected to us, helps them become thought leaders in their own right. And so I think we're able to just draw so many different people who are the practitioners and the ICs because we're not just putting thought leadership out there. We're talking directly to how to use the tool and the things that individual contributors are still dealing with.…

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