Gustaf Alströmer: evaluation

Transcript context

…Oh, wow. Gustaf Alströmer So Europe now has to counter with their incentives as well. The second good news is corporations are now customers. So maybe three or four years ago you went to a Fortune 100 company and you're like, "Hey, do you want to buy my XYZ decarbonation solution?" What it's like? The software platform or EVs or whatever it might be. They're like, "Well, talk to this person on this floor. Maybe they can help you." And this person was not really empowered to make decisions. That has changed. Now they're like, "Actually, we promised our shareholders to reduce emissions by 2% every year and we also promised the government and we promised whatever publicly to do that. So we got to do that." They're like, "Where do we start? What's the first 2% that we got to decarbonize? Maybe that starts with energy. Oh, we'll change our energy providers." But they are now showing up as customers, not just with LOIs but paying actual for contracts, right? Doing investments in these companies because they've all see the future and they don't want to be behind. There's financials motivations for this. They want to get access to capital that has some strings attached to some of these things, but they don't want to fall behind. And then they don't want to be the Toyota to Tesla, where Toyota said, "We are not going to do battery electric." It's just like they're still saying that sometimes and everybody else is like, "Tesla is the one we got to copy because that's the one that's winning." All these corporations are really afraid of being the Toyota. They're really afraid of being the last one who's not changing and then the world will move past them and then they're going to die. So I think the motivation here is intrinsically survival and it's really about sort of adopting this because this is where the world is going. I think these are the two best news. The thing that I think what... We also wrote about this in the request for startups. This is not a thing where you can convince everybody to just agree with you. And even if you did, people wouldn't know what to do. So you have to view this as an economical opportunity and say... We can't convince everybody that this is going to be the thing that's going to happen. It doesn't actually matter if you convince everybody. What matters is that sufficient amount of corporations are convinced that they change their habits. And then you can sell the things you're building to them. As sort of founder, just focus on your customers and focus on B2B. That's what most people I recommend to do here because that's where most of the change is going to happen. That's why I'm really optimistic about these startups and these founders. What they're doing is, in my opinion, more impactful than someone running a campaign trying to convince some other people that this is a big problem. Even when people know that climate change is problem, they don't know exactly what to do about it. But the startup founders, they know. You touched on this, but it feels like one of the biggest shifts is capitalism is kicked in and is now leaning into climate tech startups and that's- Gustaf Alströmer Yes. Absolutely. Absolutely. ... making a big dent. Well, with that, we've reached the final part of our chat, which is the very exciting lightning round. I've got six questions for you. Are you ready? Gustaf Alströmer Yeah. What are two or three books that you recommend most to other people?…

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