Sarah Tavel: evaluation

Transcript context

…This is breaking news. I'm not funny enough to make something like that. But for the people who do have it, they get accruing benefits because they get people to follow them. And that's the mounting loss too, where they've grown their identity on a platform even though it's a pseudo-anonymous identity. The challenge when you have pure anonymity is that you don't have that accruing benefit or mounting loss that happens. I don't know if you ever played with Secret, but it's similar to TikTok or something like that. These are the types of experiences where, over time ... The network effect doesn't work because the anonymity creates the conditions for bad behavior, so that starts to pull down the community. And then, it is also the experience where you'd use a product and you can delete, and then come back three months later, and because of the anonymity aspect of it, your experience isn't any different. I find anonymity, people keep trying it, and super talented founders keep hitting their head against that wall because it has the very early fun growth, but it just continues to be a product that isn't able to persist without some persistent identity. I'm going to pull on this thread of just ways to increase retention. Basically, this is one of the things, maybe the main thing you're telling people to help increase retention, make it so that it's really hard to leave. Before we get there, just to make it clear, is this framework mostly for social consumer products, or do you generalize it to consumer products?…

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