Jason Feifer: preference

Transcript context

…Amazing. We've gone through all three steps. Is there anything else that you wanted to touch on that we haven't touched on? Anything else that you think would be really valuable for founders or product leaders trying to get press that we haven't already shared? This has come up in different ways, but I'll just put a point on it as a maybe final way of thinking about this. Be human, be human. Press releases don't work because they're not human. I don't like interviewing people who are on talking points because that's not human. You're ultimately engaging in a human business. A subjective decision is being made about how to serve an audience of humans. There's no right or wrong. There's no way to know. Media is a sort of barely data-driven industry because every story is kind of different. It's like it's hard. It's hard to optimize the product because the product changes every minute. You're dealing with humans and the more that you can be human in every step of this process, when you pitch, write a human email, don't write a thing that looks like it came off of some marketing copy. Write a human email to another human and then when that person engages with you, be very human with them. I mean, Lenny, the reason why that fast company reporter liked you, I am very sure was because when they got on the phone with you, you were just like a normal nice guy. If you presented yourself differently because you just wanted to frame yourself in some way or you felt protective or something or whatever it was, the reporter would've thought, "This guy is a dick," and he would've written a totally different story. Mm-hmm.…

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