Evidence receipt / belief
Published · transcript-backedYuriy Timen: belief
1 Sept 2022 Lenny's Podcast How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
“I think anything under 5% is not going to work long term, regardless of how big your top of funnel is.”
Source trail
Everything needed to verify it.
- Speaker
- Yuriy Timen
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 1 Sept 2022
- Publisher
- Lenny's Podcast
Transcript context
…From landing on the site to signing up? From landing on site to a free user at scale. Earlier stage, you have strong product market fit with some kind of small audience segment that conversion can be 40 to 50%, but as you go broader, it'll probably asymptote at like 25, 30%. What about a conversion if you're premium from a free user to a premium account or paying account? I think anything under 5% is not going to work long term, regardless of how big your top of funnel is. You may get the soft point, but for you to remain an independent company continuously growing pre IPO, I don't think it's going to happen. It's got to be north of 5%, ideally like more than 7%. Wow. Super handy. On the onboarding point, what's your thoughts on investing in onboarding and that part foe of how often is that a fruitful area of investment?…
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