Evidence receipt / belief
Published · transcript-backedRay Cao: belief
7 Mar 2024 Lenny's Podcast Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
“We are creating that tool specifically for our creator and also for our monetizer and the user in general. So you're able to do a lot of, I would say, automated and customized way in the app so you're able to generate those content on your fingertips.”
— Ray Cao
Source trail
Everything needed to verify it.
- Speaker
- Ray Cao
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 7 Mar 2024
- Publisher
- Lenny's Podcast
Transcript context
…She might not listen all the way this long to the end of this episode. She thinks it takes a lot of time. Literally the production is amazing. We are creating that tool specifically for our creator and also for our monetizer and the user in general. So you're able to do a lot of, I would say, automated and customized way in the app so you're able to generate those content on your fingertips. So it will be a really good help for advertisers that want to be more self-service. On the other hand, we also have third parties, certified TikTok service providers on the creative side to help you as well. So depends on the level of how advertiser you are. Is there a most common mistake people make when they try this out where you're just often being like, "You fool, here's what you did wrong?" Is there something in there that's just like, "Just don't do this thing because a lot of people make this mistake and then they fail on TikTok?"…
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