Lenny Rachitsky: uncertainty

Transcript context

…eps to get to this amazing outcome. Sometimes we see things so plainly in our mind's eye, and I was working with a really famous, powerful CEO and as she was talking, it's like, yeah, I could see her. I was watching her hand motions too, and she was like in this thing and she's moving her arms around in a distinct way and I said, I can tell you you have a picture in your mind's eye. Let me draw for what I, and I did the same thing, walked up, drew had this, had this, had this. And she's like, "Exactly." And we were brought in because nobody could articulate at all what she saw in her mind's eye. And so that was a massive program to be rolled out to the entire retail. It was like a hundred thousand retail workers needed to understand this graphic and the whole process she was trying to roll out wasn't getting traction. So, the minute people could see what she was saying, then it had all the breakthroughs that needed to happen around that program. That reminds me of when I was working on the super host program at Airbnb. I don't know if the story will be of any interest to anyone, but I just remember I had this very clear handset of motions that described the strategy of the super host program. And then my friend's like, you should draw this on a slide- You should draw it. Unless it's such a powerful hand gesture, right? Yeah, you could do that because your body is visual. And the other thing we try to get our customers to do is, if Dr. King had slides that day of the I Have a Dream speech, it just wouldn't been as beautiful. His words painted the pictures in our mind's eye. And so when we can have the slides off so people are focused on the verbal stream and what's coming out of your mouth that is such a powerful moment is to not have any visuals supporting you. So, they're a hundred percent focused on your body, how you're showing up and on the words coming out of your mouth and they're verbally seeing what you're saying versus actually pictorially seeing what you're saying. It's good.…

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