Emily Kramer: recommendation

Transcript context

…Awesome. When do you find that it's usually best to hire your first marketing person? I mean stage wise you're looking at some nice people hire at seed depending on their business, but usually it's in Series A or you hire one sort of more junior person at seed when you're coming into raising or Series A and then you know have two people right after your Series A. But really, I think it's helpful to have some sort of semblance of product market fit. Maybe you're not 100% sure, but maybe you have definitely some successful customers. It's not like we're working with a design partner to build this out and we have a couple pilots. Marketing is really good at accelerating growth and doing that scale one to many. So if you're still in the very well spoke founder led sales, founder led marketing, like I'm doing discovery with each of these potential customers and have to modify my product for them, that kind of thing. You don't need one yet. Founders can do a fair amount of stuff and they can use some contractors. I think you need them earlier in product growth models because you're not going to hire a salesperson then. So it's more thinking about go to market holistically and saying, do I need one or two people here and why is that? And so if you're a top down model sort of enterprise sale, you're probably going to have a couple sales people before you hire marketing, but that might not be the case. And these are more self or product led growth models, you just don't need the sales person. So having the marketer is helpful. So again, the business model affects this a lot, but usually the general rule of thumb is, if you had a marketer what would they do? And I often help people try to figure that out. What would they do and if they stepped on the gas and did all this stuff really well, would you be able to handle all those people that came in? Is it even a good time to bring all those people in to your product? So are they going to be held back by where your product is or where some of the discovery on exact business model is or things like that. And that's the case. It's just not a good use money when they're kind of just sitting on their hands. I can't spend any money on paid and we don't even have any idea what to say on the website because we're selling four different things. It's just kind of hard to hire someone in that case. This episode is brought to you by Athletic Greens. I've been hearing about AG1 on basically every podcast that I listened to, like Tim Ferris and Mark Friedman. And so I finally gave it a shot earlier this year, and it has quickly become a core part of my morning routine. Especially on days that I need to go deep on writing or record a podcast like this. Here's three things that I love about AG1. One, with a small scoop that dissolves in water, you are absorbing 75 vitamins, minerals, probiotics, and adaptogens. I kind of like to think of it as little safety net for my nutrition in case I miss something in my diet. Two, they treat AG1 like a software product. Apparently they are on their 52nd iteration and they're constantly evolving it based on the latest science, research studies and internal testing that they do. And three, it's just one easy thing that I can do every single day to take care of myself. Right now it's time to reclaim your health and arm your immune system with convenient daily nutrition. It's just one scoop and a cup of water every day and that's it. There's no need for a million different pills and supplements to look out for your health. To make it easy, Athletic Greens is going to give you a free one year supply of immune supporting vitamin D and five free travel packs with your first purchase. All you have to do is visit athleticgreens.com/lenny. Again, that's athleticgreens.com/lenny. Take ownership over your health and pick up the ultimate daily nutritional insurance. Just to set context, most of your experience is B2B, so I guess we should just let people know this is probably mostly B2B advice.…

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